Monday, June 6th, 2005
- $500M in third-party products sold over past 12 months.
- Showing a video that Apple uses to pitch people on new store
locations
- One of the worl’s fastest growing retail chains
- iPod Update
- 76% market share
- 430,000,000 songs sold and downloaded to date.
- Podcasting is exploding “TiVO for radio”/”Wayne’s World for Radio”
(time shifting+anyone can be a broadcaster) (seems clear that Apple
wants to assert some kind of ownership of podcasting–the name really
helps)
- iTunes will have a built-in podcast directory
- Mac Update
- Mac has beaten PC growth rate in Q105 (YoY growth of Macs 3x that
of PCs)
- Shipped 2 millionth copy of Tiger this week (counting retail,
maintenance, and new Macs), 16% of the entire Mac OS X user base (Panther is
50%, Jaguar is 25%)
- Next release will be called Leopard Late 06, early 07
- Transitions
- Two major transitions: 68x to PPC; OS9 to OS X
- It’s true: going from PowerPC to Intel (2006-2007)
- Why?
- Power consumption; performance unit per watt.
- PPC gives us 15/watt
- Intel gives us 70/watt
- Two challenges
- Getting Mac OS X to be happy on Intel
- “Mac OS X has been leading a secret double life”
- zoomed in on the map showing the secret building
- “Every release of Mac OS X has been compiled for both PowerPC and Intel . This has been going on for the last five years”
- has been using an Intel system for the whole keynote (3.6GHZ Intel Pentium)
- He’s demoing stuff; it’s really fast, especially iPhoto (audible gasps from audience)
- Your Apps
- Cocoa: a few days to port
- Carbon: a few weeks to port
- Metrowerks: move to Xcode
- New Xcode today: Xcode 2.1
- Choose your architecture at compile-time
- Fat binaries are back
- Case Study
- Gave Wolfram 5 days heads-up to port everything to Intel.
- Took two hours to port Mathematica
- 20 lines of code
- Rosetta
- Existing Power PC Apps run directly on Intel
- Totally transparent
- Lightweight
- Pretty fast
- He demoed Word, Excel, Photoshop, and they worked just fine
- Developer Transition Kit
- 3.6GHz Pentium 4
- OS X 10.4.1
- Xcode 2.1
- Docs
- $999 (have to return them at end of 2006)
- For select and premier members
- Parade of People to Talk About How Cool this Is
- Roz Ho, General Manager of the Mac BU
- Bruce Chizen, CEO Adobe
- Paul Otellini, Intel President and CEO
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